Rubicon: LiveIntent support in RP Adapter and PBS Adapter update to pass segments

modules/prebidServerBidAdapter/index.js

@@ -731,12 +731,19 @@ const OPEN_RTB_PROTOCOL = {
       }
 
       if (bidUserId.lipb && bidUserId.lipb.lipbid) {
-        request.user.ext.eids.push({
+        const liveIntent = {
           source: 'liveintent.com',
           uids: [{
             id: bidUserId.lipb.lipbid
           }]
-        });
+        };
+
+        if (Array.isArray(bidUserId.lipb.segments) && bidUserId.lipb.segments.length) {
+          liveIntent.ext = {
+            segments: bidUserId.lipb.segments
+          };
+        }
+        request.user.ext.eids.push(liveIntent);
       }
     }
 

modules/rubiconBidAdapter.js

@@ -208,7 +208,7 @@ export const spec = {
       }
 
       if (bidRequest.userId && typeof bidRequest.userId === 'object' &&
-        (bidRequest.userId.tdid || bidRequest.userId.pubcid)) {
+        (bidRequest.userId.tdid || bidRequest.userId.pubcid || bidRequest.userId.lipb)) {
         utils.deepSetValue(data, 'user.ext.eids', []);
 
         if (bidRequest.userId.tdid) {
@@ -231,6 +231,25 @@ export const spec = {
             }]
           });
         }
+
+        // support liveintent ID
+        if (bidRequest.userId.lipb && bidRequest.userId.lipb.lipbid) {
+          data.user.ext.eids.push({
+            source: 'liveintent.com',
+            uids: [{
+              id: bidRequest.userId.lipb.lipbid
+            }]
+          });
+
+          data.user.ext.tpid = {
+            source: 'liveintent.com',
+            uid: bidRequest.userId.lipb.lipbid
+          };
+
+          if (Array.isArray(bidRequest.userId.lipb.segments) && bidRequest.userId.lipb.segments.length) {
+            utils.deepSetValue(data, 'rp.target.LIseg', bidRequest.userId.lipb.segments);
+          }
+        }
       }
 
       if (config.getConfig('coppa') === true) {
@@ -301,7 +320,6 @@ export const spec = {
     const containsTgI = /^tg_i/
 
     const orderedParams = [
-      'tpid_tdid',
       'account_id',
       'site_id',
       'zone_id',
@@ -310,10 +328,13 @@ export const spec = {
       'p_pos',
       'gdpr',
       'gdpr_consent',
-      'rf',
+      'tpid_tdid',
+      'tpid_liveintent.com',
+      'tg_v.LIseg',
       'dt.id',
       'dt.keyv',
       'dt.pref',
+      'rf',
       'p_geo.latitude',
       'p_geo.longitude',
       'kw'
@@ -409,8 +430,18 @@ export const spec = {
     // For SRA we need to explicitly put empty semi colons so AE treats it as empty, instead of copying the latter value
     data['p_pos'] = (params.position === 'atf' || params.position === 'btf') ? params.position : '';
 
-    if ((bidRequest.userId || {}).tdid) {
-      data['tpid_tdid'] = bidRequest.userId.tdid;
+    if (bidRequest.userId) {
+      if (bidRequest.userId.tdid) {
+        data['tpid_tdid'] = bidRequest.userId.tdid;
+      }
+
+      // support liveintent ID
+      if (bidRequest.userId.lipb && bidRequest.userId.lipb.lipbid) {
+        data['tpid_liveintent.com'] = bidRequest.userId.lipb.lipbid;
+        if (Array.isArray(bidRequest.userId.lipb.segments) && bidRequest.userId.lipb.segments.length) {
+          data['tg_v.LIseg'] = bidRequest.userId.lipb.segments.join(',');
+        }
+      }
     }
 
     if (bidderRequest.gdprConsent) {

test/spec/modules/prebidServerBidAdapter_spec.js

@@ -1050,7 +1050,8 @@ describe('S2S Adapter', function () {
         pubcid: '1234',
         parrableid: '01.1563917337.test-eid',
         lipb: {
-          lipbid: 'li-xyz'
+          lipbid: 'li-xyz',
+          segments: ['segA', 'segB']
         }
       };
 
@@ -1066,6 +1067,9 @@ describe('S2S Adapter', function () {
       expect(requestBid.user.ext.eids.filter(eid => eid.source === 'parrable.com')[0].uids[0].id).is.equal('01.1563917337.test-eid');
       expect(requestBid.user.ext.eids.filter(eid => eid.source === 'liveintent.com')).is.not.empty;
       expect(requestBid.user.ext.eids.filter(eid => eid.source === 'liveintent.com')[0].uids[0].id).is.equal('li-xyz');
+      expect(requestBid.user.ext.eids.filter(eid => eid.source === 'liveintent.com')[0].ext.segments.length).is.equal(2);
+      expect(requestBid.user.ext.eids.filter(eid => eid.source === 'liveintent.com')[0].ext.segments[0]).is.equal('segA');
+      expect(requestBid.user.ext.eids.filter(eid => eid.source === 'liveintent.com')[0].ext.segments[1]).is.equal('segB');
     });
 
     it('when config \'currency.adServerCurrency\' value is an array: ORTB has property \'cur\' value set to a single item array', function () {

test/spec/modules/rubiconBidAdapter_spec.js

@@ -172,6 +172,12 @@ describe('the rubicon adapter', function () {
       'playerWidth': 640,
       'size_id': 201,
     };
+    bid.userId = {
+      lipb: {
+        lipbid: '0000-1111-2222-3333',
+        segments: ['segA', 'segB']
+      }
+    }
   }
 
   function createVideoBidderRequestNoVideo() {
@@ -1147,6 +1153,36 @@ describe('the rubicon adapter', function () {
 
             expect(data['tpid_tdid']).to.equal('abcd-efgh-ijkl-mnop-1234');
           });
+
+          describe('LiveIntent support', function () {
+            it('should send tpid_liveintent.com when userId defines lipd', function () {
+              const clonedBid = utils.deepClone(bidderRequest.bids[0]);
+              clonedBid.userId = {
+                lipb: {
+                  lipbid: '0000-1111-2222-3333'
+                }
+              };
+              let [request] = spec.buildRequests([clonedBid], bidderRequest);
+              let data = parseQuery(request.data);
+
+              expect(data['tpid_liveintent.com']).to.equal('0000-1111-2222-3333');
+            });
+
+            it('should send tg_v.LIseg when userId defines lipd.segments', function () {
+              const clonedBid = utils.deepClone(bidderRequest.bids[0]);
+              clonedBid.userId = {
+                lipb: {
+                  lipbid: '1111-2222-3333-4444',
+                  segments: ['segD', 'segE']
+                }
+              };
+              let [request] = spec.buildRequests([clonedBid], bidderRequest);
+              const unescapedData = unescape(request.data);
+
+              expect(unescapedData.indexOf('&tpid_liveintent.com=1111-2222-3333-4444&') !== -1).to.equal(true);
+              expect(unescapedData.indexOf('&tg_v.LIseg=segD,segE&') !== -1).to.equal(true);
+            });
+          });
         })
       });
 
@@ -1184,6 +1220,16 @@ describe('the rubicon adapter', function () {
           expect(imp.ext.rubicon.video.skip).to.equal(1);
           expect(imp.ext.rubicon.video.skipafter).to.equal(15);
           expect(post.user.ext.consent).to.equal('BOJ/P2HOJ/P2HABABMAAAAAZ+A==');
+          expect(post.user.ext.eids[0].source).to.equal('liveintent.com');
+          expect(post.user.ext.eids[0].uids[0].id).to.equal('0000-1111-2222-3333');
+          expect(post.user.ext.tpid).that.is.an('object');
+          expect(post.user.ext.tpid.source).to.equal('liveintent.com');
+          expect(post.user.ext.tpid.uid).to.equal('0000-1111-2222-3333');
+          expect(post.rp).that.is.an('object');
+          expect(post.rp.target).that.is.an('object');
+          expect(post.rp.target.LIseg).that.is.an('array');
+          expect(post.rp.target.LIseg[0]).to.equal('segA');
+          expect(post.rp.target.LIseg[1]).to.equal('segB');
           expect(post.regs.ext.gdpr).to.equal(1);
           expect(post).to.have.property('ext').that.is.an('object');
           expect(post.ext.prebid.targeting.includewinners).to.equal(true);