-
Notifications
You must be signed in to change notification settings - Fork 1.2k
Commit
This commit does not belong to any branch on this repository, and may belong to a fork outside of the repository.
Halo ID & RTD Documentation Update (#3154)
* update halo docs * update doc * Update haloRtdProvider.md * Update haloRtdProvider.md
- Loading branch information
Anthony Lauzon
authored
Aug 4, 2021
1 parent
1129732
commit b4bb13d
Showing
2 changed files
with
29 additions
and
18 deletions.
There are no files selected for viewing
This file contains bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters.
Learn more about bidirectional Unicode characters
Original file line number | Diff line number | Diff line change |
---|---|---|
|
@@ -16,21 +16,24 @@ sidebarType : 1 | |
* TOC | ||
{:toc} | ||
|
||
Audigent is a next-generation data management platform and a first-of-a-kind | ||
"data agency" containing some of the most exclusive content-consuming audiences | ||
across desktop, mobile and social platforms. | ||
|
||
This real-time data module provides an integrated post-cookie Halo identity and | ||
real-time user segmentation solution that seamlessly integrates into your bid | ||
request cycle. Users are identified and bid request objects are augmented | ||
with first-party data derived segments prior to being sent to exchange/ssp | ||
services in order to optimize targeting and increase publisher revenue. | ||
|
||
Audigent maintains a large database of first-party Tradedesk Unified ID, | ||
Audigent Halo ID and other id provider mappings to various third-party segment | ||
types that are utilizable across different backends. With the Halo RTD module, | ||
these segments and other data can be retrieved and utilized by supporting | ||
exchange and SSP backends in real-time during your bid request cycle. | ||
Audigent is a next-generation, first-party data management platform and the | ||
world’s first "data agency", powering the programmatic landscape and DTC | ||
eCommerce with actionable first-party audience and contextual data from | ||
retailers, lifestyle publishers, content creators, athletes and artists. | ||
|
||
The Halo real-time data module in Prebid has been built so publishers | ||
can maximize the power of their first-party audiences and contextual data. | ||
This module provides both an integrated cookieless Halo identity, contextual | ||
targeting and audience segmentation solution that seamlessly and easily | ||
integrates into your existing Prebid deployment. | ||
|
||
Users, devices, content, cohorts and other features are identified and utilized | ||
to augment every bid request with targeted, first-party data-derived segments | ||
before being submitted to supply-side platforms. Enriching the bid request with | ||
robust first-party audience and contextual data, Audigent's Halo RTD module | ||
helps optimize targeting and header-bidding performance. For more information, | ||
please visit https://audigent.com or contact our Prebid integration team at | ||
[email protected]. | ||
|
||
|
||
## Publisher Usage | ||
|
This file contains bidirectional Unicode text that may be interpreted or compiled differently than what appears below. To review, open the file in an editor that reveals hidden Unicode characters.
Learn more about bidirectional Unicode characters