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Introduction to Social Toolkit

Social Toolkit is a powerful service designed to enable applications with sophisticated brand understanding capabilities. It provides a comprehensive suite of tools for analyzing your brand content and generating brand-aligned content across various media types.

Key Features

• Multi-modal content analysis (text, images, video, audio)
• Deep understanding of brand voice, style patterns, and messaging consistency
• Automated, queue-based processing for high volumes of content
• Custom prompts for analyzing specific brand aspects
• Brand-aligned content generation with customizable parameters

End-to-End Flow

Below is a high-level overview of how Brand Memory works from start to finish:

  1. Tenant Creation
    Create a tenant, which represents your organization or application. Each tenant contains the brands and configurations you will use.

  2. Brand Creation
    Set up a brand identity to unify all brand-specific content, guidelines, and knowledge.

  3. Analysis Configuration
    Design prompts to analyze brand materials for voice, style, compliance, and other aspects.

  4. Generation Setup
    Create specialized instructions (called “workers”) that define how to generate content aligned with your brand. You can then run generation requests to produce brand-consistent outputs.

  5. Brand Compass
    A Brand Compass is a unified report that provides a holistic view of your brand by analyzing all brand-related content. It synthesizes information from your uploaded samples, knowledge, and guidelines to create a comprehensive brand understanding. The Brand Compass:

    • Powers content generation by providing style and tone guidance
    • Creates a complete picture of your brand's voice, messaging, and visual elements
    • Serves as the foundation for producing brand-aligned content

Use Cases

• Analyzing brand content across text, images, video and audio
• Automated brand compliance checking and content moderation
• Generating social media posts and marketing copy
• Ensuring visual and messaging consistency for brand assets
• Tracking brand voice changes over time
• Scaling content creation for multiple channels and audiences
• Streamlining content review workflows through automated analysis

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