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4 changes: 2 additions & 2 deletions pages/cult-classics.md
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Expand Up @@ -41,7 +41,7 @@ For a taste, check out [*Werewolves on Wheels* (1971)](https://www.youtube.com/w

In thinking this way about the collection, it becomes not just a library, but an archive. {% include feature/youtube-clip-modal.html text="Not every film makes the transition from VHS to DVD" objectid="mainstreet007" start="1118" %}, nor from DVD to streaming, and without places to make these artifacts available, they’re lost to history.

[Scarecrow Video](https://www.scarecrow.com/index.html ){:target='_blank'} in Seattle has {% include feature/youtube-clip-modal.html text="a treasure trove of rare media" objectid="mainstreet008" start="1008" %}, including two VHS copies of [*Eraserhead* (1977)](https://www.criterion.com/films/28382-eraserhead){:target='_blank'} and Disney’s racist *Song of the South* (1946) [which Disney has tried](https://www.theguardian.com/film/2019/nov/19/song-of-the-south-the-difficult-legacy-of-disneys-most-shocking-movie){:target='_blank'} to [hide from American audiences](https://www.syfy.com/syfy-wire/how-disney-tried-and-failed-to-remove-song-of-the-south-from-history){:target='_blank'} despite profiting from it elsewhere.
[Scarecrow Video](https://scarecrowvideo.org/){:target='_blank'} in Seattle has {% include feature/youtube-clip-modal.html text="a treasure trove of rare media" objectid="mainstreet008" start="1008" %}, including two VHS copies of [*Eraserhead* (1977)](https://www.criterion.com/films/28382-eraserhead){:target='_blank'} and Disney’s racist *Song of the South* (1946) [which Disney has tried](https://www.theguardian.com/film/2019/nov/19/song-of-the-south-the-difficult-legacy-of-disneys-most-shocking-movie){:target='_blank'} to [hide from American audiences](https://www.syfy.com/syfy-wire/how-disney-tried-and-failed-to-remove-song-of-the-south-from-history){:target='_blank'} despite profiting from it elsewhere.

Scarecrow has 88 titles that are not even held by the Library of Congress and may have the {% include feature/youtube-clip-modal.html text="only known copy of 44 of them" objectid="mainstreet016" start="1199" %}. As viewers, it’s important we’re not limited to those films that have achieved mass cultural appeal or support a corporate-driven revisionist history.

Expand Down Expand Up @@ -128,7 +128,7 @@ There was also a young customer who was afraid of the Gollum character from _Lor

Staff had the privilege to display their “employee picks,” where each staff member could showcase their personal favorites within the store’s vast collection. Customers often found that one employee was especially aligned with their taste and grew to trust their recommendations.

When customer [Bekah Miller MacPhee]({{ '/items/mainstreet004.html' | relative_url }}) saw a movie she loved as an employee pick, “I’d think, {% include feature/youtube-clip-modal.html text="Oh my gosh, I have a kinship with this person" objectid="mainstreet004" start="697" %},"(though generally [things didn’t go as far](https://www.facebook.com/watch/?v=197986251925158){:target='_blank'} as in [that one *Seinfeld* episode](https://www.youtube.com/watch?v=cDwJSX8suEQ){:target='_blank'}.)
When customer [Bekah Miller MacPhee]({{ '/items/mainstreet004.html' | relative_url }}) saw a movie she loved as an employee pick, “I’d think, {% include feature/youtube-clip-modal.html text="Oh my gosh, I have a kinship with this person" objectid="mainstreet004" start="697" %},"(though generally things didn’t go as far as in [that one *Seinfeld* episode](https://www.youtube.com/watch?v=cDwJSX8suEQ){:target='_blank'}.)

The staff had a contest amongst themselves to see whose picks would be the most rented during a given stretch—Connor O’Rourke was the winner all but once, {% include feature/youtube-clip-modal.html text="at least, according to Connor himself" objectid="mainstreet031" start="1349" %}.

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10 changes: 8 additions & 2 deletions pages/essay-intro.md
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Expand Up @@ -15,7 +15,13 @@ custom-foot: js/youtube-clips-modal.html
{:style="font-size:1.5rem"}
***by Milo Muise***

In the recent Netflix documentary [*White Hot: The Rise & Fall of Abercrombie & Fitch*](https://www.netflix.com/title/81323741){:target='_blank'} (2022), an interviewee attempts to describe a shopping mall:
In the recent Netflix documentary [*White Hot: The Rise & Fall of Abercrombie & Fitch*](https://www.imdb.com/title/tt19034522/){:target='_blank'} (2022), an interviewee attempts to describe a shopping mall: {% include feature/marginnote.html id="intro" text="Click a spine below to jump to another interconnected subsections of this essay."%}

{% include feature/marginnote-image.html id="cult" img="/assets/svg/cult-flat.svg" title="Cult Classics" link="cult-classics.html" %}

{% include feature/marginnote-image.html id="horror" img="/assets/svg/horror-flat.svg" title="Horror" link="horror.html" %}

{% include feature/marginnote-image.html id="westerns" img="/assets/svg/westerns-flat.svg" title="Westerns" link="westerns.html" %}

{% include feature/quote.md text="Imagine a search engine that you could walk through. Or an online catalog that's an actual place." %}

Expand All @@ -35,7 +41,7 @@ A gem of Moscow, Idaho, from 1978 to 2020, Howard Hughes (later Main Street Vide

In addition to traditional sections like Drama, Science Fiction, and Comedy, Howard Hughes also had sections for award winners, critics’ choice picks, the Criterion collection, and cult classics, {% include feature/youtube-clip-modal.html text="chosen by employees with no formal criteria" objectid="mainstreet005" start="542" %}

There was the “Director Wall” and the “Actor Wall” which displayed prominent directors and actors’ discographies, not unlike an in-person [IMDB page](https://www.imdb.com/name/nm0000173/?ref_=nv_sr_srsg_0){:target='_blank'}, encouraging customers to experience the trajectory of a filmmaker’s career or discover an underrated role in their favorite actor’s catalog. Customer and eventual board member [Monique Lillard]({{ '/items/mainstreet027.html' | relative_url }}) would often tell friends, "I love how things are organized here. For some reason, it matched my mood, it matched my personality."
There was the “Director Wall” and the “Actor Wall” which displayed prominent directors and actors’ discographies, not unlike an in-person [IMDB page](https://www.imdb.com/name/nm0000173/){:target='_blank'}, encouraging customers to experience the trajectory of a filmmaker’s career or discover an underrated role in their favorite actor’s catalog. Customer and eventual board member [Monique Lillard]({{ '/items/mainstreet027.html' | relative_url }}) would often tell friends, "I love how things are organized here. For some reason, it matched my mood, it matched my personality."

{% include feature/youtube-embed.html youtubeid="7DBz0dpndVk" start="231" end="251" %}

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12 changes: 6 additions & 6 deletions pages/horror.md
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Expand Up @@ -29,7 +29,7 @@ The store also didn’t have a strong online presence. While many think offering

{% include feature/youtube-embed.html youtubeid="n3c_1oNwoJk" start="1844" end=1967 %}

For a sense of what that process might have entailed, [Scarecrow Video in Seattle recently fundraised $200,000](http://blog.scarecrow.com/support-scarecrow-2-1-the-campaign-for-scarecrows-future/){:target='_blank'} to update their website and store infrastructure, allowing for more robust searchability of their collection, recommendations, and real-time inventory updates. [Kate Barr]({{ '/items/mainstreet016.html' | relative_url }}) says, "If we're going to be serious about continuing to exist into the 21st century, then {% include feature/youtube-clip-modal.html text="we need to be able to interact in a 21st century kind of way." objectid="mainstreet016" start="284" %}
For a sense of what that process might have entailed, [Scarecrow Video in Seattle recently fundraised $200,000](https://scarecrowvideo.org/donate){:target='_blank'} to update their website and store infrastructure, allowing for more robust searchability of their collection, recommendations, and real-time inventory updates. [Kate Barr]({{ '/items/mainstreet016.html' | relative_url }}) says, "If we're going to be serious about continuing to exist into the 21st century, then {% include feature/youtube-clip-modal.html text="we need to be able to interact in a 21st century kind of way." objectid="mainstreet016" start="284" %}

The switch to a cooperative structure introduced some new challenges as well. The board, while incredibly dedicated and hardworking, were also all volunteers, and many were having to run their own businesses on top of their co-op duties. A large portion of the customer-owners who pledged to pay their ownership fee in installments stopped paying before they met the necessary $200, meaning that {% include feature/youtube-clip-modal.html text="the store didn’t have the funds they had anticipated." objectid="mainstreet019" start="918" %}

Expand All @@ -53,7 +53,7 @@ The speed of these decisions along with limited communication and the emotional
- The Kenworthy did not sell the entire collection. {% include feature/youtube-clip-modal.html text="They retained over 2000 items" objectid="mainstreet001" start="3462" %} including important pieces of cinematic history, the Criterion Collection,{% include feature/marginnote-image.html img="https://s3.wp.wsu.edu/uploads/sites/825/2016/11/french-film-jpeg.jpg" caption="PFFF flier from 2016" %} French films (for the annual Palouse French Film Festival), and the entirety of _Mystery Science Theater 3000_. While they don’t foresee renting these to the public, you _can_ [rent out the Kenworthy](https://www.kenworthy.org/rentals/){:target='_blank'} to watch what they kept.


- The sale items were largely dispersed locally. Pieces of the collection can now be found in the homes of Moscow residents.{% include feature/marginnote-image.html img="https://drive.google.com/file/d/1wqGe6kCnB-nFkOmLiq4HFO1CnLfoz_qg/view?usp=sharing" caption="Including my own shelves!" %} The [Palouse Cult Film Revival](https://www.palousecultfilms.org){:target='_blank'}, a nonprofit bringing cult film awareness to the community, [received roughly a quarter of the cult section.](https://youtu.be/R_-qilDdzO4?t=3859){:target='_blank'} The University of Idaho library took in everything that didn’t sell to the general public and is currently working on {% include feature/youtube-clip-modal.html text="how to make this collection available to the community." objectid="mainstreet034" start="3117" %}
- The sale items were largely dispersed locally. Pieces of the collection can now be found in the homes of Moscow residents. The [Palouse Cult Film Revival](https://www.palousecultfilms.org){:target='_blank'}, a nonprofit bringing cult film awareness to the community, [received roughly a quarter of the cult section.](https://youtu.be/R_-qilDdzO4?t=3859){:target='_blank'} The University of Idaho library took in everything that didn’t sell to the general public and is currently working on {% include feature/youtube-clip-modal.html text="how to make this collection available to the community." objectid="mainstreet034" start="3117" %}

For [Monique Lillard]({{ '/items/mainstreet027.html' | relative_url }}), “These interviews have brought back for me how much I loved the store, and {% include feature/youtube-clip-modal.html text="how much I really mind that it closed." objectid="mainstreet026" start="4434" %}

Expand All @@ -74,7 +74,7 @@ But like every movie, the credits have to roll at some point. Lauretta admits,

When looking at the history of cinema, one adage proves true: the only constant is change. [Moviemaking is a unique marriage of art and technology,](https://www.scienceandmediamuseum.org.uk/objects-and-stories/very-short-history-of-cinema){:target='_blank'} so with advances in technology come [innovations in films and their distribution.](https://www.newyorker.com/culture/culture-desk/technologies-that-changed-the-art-of-cinema){:target='_blank'} Often, these developments are met with resistance.

In the late 1920s, the silent film era was ending, with ["talkies”](https://publish.iupress.indiana.edu/projects/the-birth-of-the-talkies){:target='_blank'} synchronizing sound and image for the first time. [Silent film stars were not pleased,](https://birthmoviesdeath.com/2014/08/31/talkie-terror-the-transition-from-silents-to-sound){:target='_blank'} and there was a general sense of nostalgia for silent films, [not unlike the nostalgia many of us feel for 35mm film](https://www.rutgersuniversitypress.org/flickers-of-film/9780813576015){:target='_blank'} and other technologies rapidly becoming a thing of the past.
In the late 1920s, the silent film era was ending, with ["talkies”](https://publish.iupress.indiana.edu/projects/the-birth-of-the-talkies){:target='_blank'} synchronizing sound and image for the first time. Silent film stars were not pleased, and there was a general sense of nostalgia for silent films, [not unlike the nostalgia many of us feel for 35mm film](https://www.rutgersuniversitypress.org/flickers-of-film/9780813576015/){:target='_blank'} and other technologies rapidly becoming a thing of the past.

{% include feature/marginnote-image.html img="https://www.looper.com/img/gallery/the-best-practical-effects-in-horror-ranked/the-fly-1643646676.webp" caption="Practical effects in _The Fly_ (1986)" %} That’s not to say that all progress is good progress or that we should automatically welcome the rise of CGI with open arms. (I personally remain an ardent lover of [practical effects](https://www.looper.com/752412/the-best-practical-effects-in-horror-ranked/){:target='_blank'}.)

Expand Down Expand Up @@ -162,10 +162,10 @@ _Do you miss getting to talk to people about movies?_
_Do you miss tangible media?_


- Use [Scarecrow Video’s rent-by-mail service](http://blog.scarecrow.com/scarecrow-rent-by-mail/){:target='_blank'}! Scarecrow Video will mail you your rental along with a return mailer, and you can enjoy their incredible collection from home.
- Use [Scarecrow Video’s rent-by-mail service](https://scarecrowvideo.org/rent-by-mail){:target='_blank'}! Scarecrow Video will mail you your rental along with a return mailer, and you can enjoy their incredible collection from home.


- {% include feature/marginnote-image.html img="https://s3.us-west-2.amazonaws.com/org.hollywoodtheatre.m/media/images/mm-front_2.width-800.format-webp.webp" caption="Movie Madness in Portland, OR" %} If you’re wanting an in-person experience, head to Seattle to visit [Scarecrow Video](http://blog.scarecrow.com){:target='_blank'} or Portland to check out [Movie Madness](https://moviemadness.org){:target='_blank'}. In addition to its 80,000-title collection, the latter features a museum with movie memorabilia, including pieces from _The Godfather: Part II_, _Psycho_, _Fight Club_, and _Pulp Fiction_. (As a lover of Movie Madness, I'll also plug that they have have an _incredible_ horror section delightfully organized by the films’ horrific element, including “perverted science” and “killer kids.”)
- {% include feature/marginnote-image.html img="https://s3.us-west-2.amazonaws.com/org.hollywoodtheatre.m/media/images/mm-front_2.width-800.format-webp.webp" caption="Movie Madness in Portland, OR" %} If you’re wanting an in-person experience, head to Seattle to visit [Scarecrow Video](https://scarecrowvideo.org/posts){:target='_blank'} or Portland to check out [Movie Madness](https://moviemadness.org){:target='_blank'}. In addition to its 80,000-title collection, the latter features a museum with movie memorabilia, including pieces from _The Godfather: Part II_, _Psycho_, _Fight Club_, and _Pulp Fiction_. (As a lover of Movie Madness, I'll also plug that they have have an _incredible_ horror section delightfully organized by the films’ horrific element, including “perverted science” and “killer kids.”)


- Fuel your nostalgia and watch some [35 mm film trailers](https://thefilmstage.com/watch-hundreds-of-35mm-film-trailers-will-be-your-new-nostalgia-obsession/){:target='_blank'}.
Expand Down Expand Up @@ -195,7 +195,7 @@ _Do you miss bonus features?_
_Do you have an inordinate amount of time and/or money?_


- Build your own video store in your basement, [like this guy did](https://www.tiktok.com/@thevideobunker){:target='_blank'}.
- Build your own video store in your basement, [like this guy did](https://nypost.com/2021/03/10/man-builds-full-on-video-rental-store-in-his-basement/){:target='_blank'}.

** **

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