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How to Track GA Events

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Wray Bowling edited this page Jul 5, 2018 · 5 revisions

To use Joystation, you must connect it to Google Analytics. We recommend using a new key.

While you might be familiar with using Google Analytics to track page hits and clicks to linked pages. Since JoyStation is designed to never leave a single page, those sorts of datums will be few and far between; really just when you turn the kiosk on or change the question.

Instead, JoyStation makes use of Google Analytics Events. An event has three text-entry parameters and a single numerical value. For example: category: "" label: "The selection on this shelf is" action: "joy" value: 100

The value of each joy entry is averaged over the course of each hour, day, week, and month. When viewed linearly, you can track a general mood over time. The full scale ranges from -200 to +200.

  • -200 angry
  • -100 unhappy
  • 0 neutral
  • 100 happy
  • 200 blissfull

To view those stats, navigate to Behavior > Events > Top Events and access the Event's average value

How to set up event tracking (video)

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